CRM Module
The SAP® Business One application offers customer relationship management (CRM) functionality that lets you instantly access complete sales and customer information
The CRM Module enables you to respond to customer inquiries and sales requests.
The ability to maintain close customer relationships is fundamental to the automotive industry business growth. Yet in today’s automotive competitive environment, customers are demanding more choices and faster turnaround than ever before.
To meet these demands and build customer loyalty, automotive industry small businesses need rapid access to complete, accurate, and up-to-date customer information.

The customer relationship management (CRM) functionality of the SAP® Business One application allows you to manage all customer records, along with the entire sales process from initial contact to final order. It provides a complete set of tools to record customer contacts, monitor sales opportunities, generate quotes, and process orders over the Internet.
As a result, you can easily track leads as they move down the pipeline to become quotes and then sales
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